Data Quality For SMBs

Business owners are hearing a lot today about the benefits that high-end data analysis and data mining hold for their companies. That might be true, but those benefits depend entirely on the quality of data that the business has collected. Unfortunately, this data is often not suitable to deliver those benefits. Data preparation is a process businesses need to adopt to bring value to their data. There is a whole array of tools and methods that can be employed for data preparation everything from Excel spread sheets to sophisticated data warehouses and dedicated data preparation tools. These tools can be used by a company’s IT department, business users or a combination of both.

Studies show that companies using technology for data preparation achieve the following benefits:
• Improved data driven decision making – 60%
• Easier data access – 56%
• Improved analytic efficiency and flexibility – 54%
• Improved time-to-insight – 50%
• Gaining a single complete view of relevant data – 48%
• Improved operational efficiency – 44%