Growth Diagnostics and Value Creation Plan
BUSINESS ADVISORY CLIENT SUCCESS
CHALLENGE
A Midwestern SMB Systems Integrator was growing at less than the industry growth rate an encountering significant strategic drift.
The company was pursuing customers and market segments that were not a good fit. They were unprofitable and defocusing to the business.
The management team could not get synchronized on strategic focus because they lacked the data to understand the digital truth to empower difficult decisions.
SOLUTION
IT Ally completed its’ deep data diagnostic analysis and put in place a value creation plan that:
Created a precise, attribute-based definition of the target market
Created clear definition of the Go-To-Market Strategic Value Chain
Reorganized the sales team to optimize coverage
Redefined the Sales and Demand Generation processes and cleansed and aligned the CRM system.
Created a confidence factor algorithm to apply to all deals to improve forecasting and organizational focus.
