Revitalizing IT VAR: Strategic Growth and 500% Value Increase

BUSINESS ADVISORY CLIENT SUCCESS

CHALLENGE

An IT Deployment Services VAR that had delivered consistent growth had become “stuck” and the Founder/CEO was frustrated by 4 years of no organic growth.

  • Adding new services and sales people and expanding its target market just led to margin compression.

SOLUTION

IT Ally’s diagnostics and deep data analysis provided visibility to what previously was invisible to create and execute on a Value Creation plan. IT Ally led the execution of this plan with its’ Value Creation as a Service to walk beside the customer and ensure the right initiatives were in place and executed

RESULTS

Results: Managed the implementation of the Value Creation Plan

  • Redefined Company Strategy and Value Proposition
  • Target Market reduced from 10,000+ businesses to 862 with precise attribute-based definition
  • Restructured Marketing and Sales and adopted Account-based Marketing strategy
  • Redefined incentive plan and focused sales team on deeper penetration of existing accounts and new within 862 targets
  • Drove Revenue growth of 17% in year 1, and 60% in 4 years
  • Drove EBIDTA Growth of 260% over the base year
  • Business Enterprise Value growth increase of 500% to highly successful exit

Get Started

Leverage our thought leadership, industry expertise, and an exceptional team of practitioners to elevate your business performance by enabling your SMB to compete and grow, securely.